MATTIE EXISTS TO RAISE THE STANDARD

Mattie Professional is built for colourists — and for people colouring at home — who want modern performance without the old-school harshness that too often comes with permanent colour. We believe you shouldn’t have to choose between strong results and a better, more conscious way of working.

Our promise is simple: results that look professional — with a cleaner, more considered approach.

A MORE CONSIDERED FORMULATION PHILOSOPHY

We don’t sell miracles. We improve standards.


Mattie is built on the belief that better choices in formulation and routine can deliver the kind of results professionals want without relying on an over-aggressive approach.

MADE FOR HAIRDRESSERS AND ANYONE WHO COLOURS AT HOME

Mattie is made for professionals who need consistency and at-home colourists who need clarity. With predictable results, a softer finish and straightforward guidance, you can colour with confidence without second-guessing tone, timing or aftercare.

BORN IN THE NETHERLANDS 🇳🇱

Developed in the Netherlands, Mattie follows a practical, no-hype approach: keep it clean, keep it consistent, and keep improving. From formulation to customer experience, we focus on long-term standards not short-term trends.

VEGAN CERTIFIED

Mattie takes a clear stance: no animal-derived ingredients and no animal testing. Our V-Label certification makes that commitment visible and verifiable, so you know it’s a standard we follow not just a claim on a website.

ARE YOU A HAIRDRESSER WHO WANTS TO DO RIGHT BY YOUR CLIENTS?

You shouldn’t have to apologise for how hair feels after colouring. Choose Mattie: bold results, a softer finish, and a vegan formula your clients will trust.

GET TRADE ACCESS

OVER 100,000 COLOUR LOVERS. HERE’S WHY:

So Easy and So Soft!

I had never used semi-permanent dye before, but Mattie was unbelievably easy to apply. The color showed up instantly and my hair actually felt softer afterward. Even after 10 washes, it was still visible. Perfect for trying something new

Sofia

Salon Results at Home

Mattie’s permanent line truly feels like salon quality. Full coverage, even on my gray strands, and the color stays rich and glossy. My hair feels healthy and not damaged at all. I’m sticking with this brand.

Hanna

Shockingly Vibrant on Dark Hair

The pigments are insanely vibrant! I have dark brown hair and I expected it not to show, but the color came through beautifully. No damage, no harsh smell, just simple and stunning results

Emily

Long-Lasting, Rich Color

Amazing results! I achieved the same effect at home that I usually get at the salon. The color stayed vibrant for weeks and my hair felt strong and nourished. Easily one of the best permanent dyes I’ve used

Laura

Finally a Dye That Doesn’t Dry My Hair

This is the first semi-permanent dye that doesn’t dry out my hair. It left my hair shiny and smooth, and the fade was super even with no patchiness. Ideal if you love switching colors often

Lila

#HAIRTALK WITH @MATTIEPROFESSIONAL